Who We Are

Euro Distri Service.
Four partners.
One conviction.

We're a Brussels-based company built by people who spent two decades watching the confectionery industry exclude half its customers. We decided to do something about it.

Our story

How EDS started.

Euro Distri Service was founded in Brussels by four partners who between them had spent more than 20 years in confectionery, impulse retail, and brand activation at the checkout.

We knew the category inside out. We knew what retailers needed to see in a sell-in. We knew what consumers reached for — and what they put back.

And we kept seeing the same gap. At every checkout, in every format, across every country we worked in — the free-from shopper was invisible. Not because they didn't want to buy. Because nothing was made for them.

In 2019, we launched Yolloh®. Not as an experiment. As a conviction.

What made it possible: a proprietary IFS-certified co-packing unit, and strong industrial partnerships with BRC & IFS certified manufacturers — giving EDS control over the full value chain from packaging to shelf.

Five years later, it's in 3,000+ stores across 15 countries. We still have plenty to prove. That's what gets us out of bed.

Our packaging unit.

EDS operates a proprietary ~1,000m² IFS-certified co-packing facility with 3 dedicated packaging machines. It gives us three things no subcontractor can:

🧪

Test new formats fast — without external lead times or minimum order constraints.

Adapt to any order size — seasonal, promotional, or custom.

🤝

Co-packing for other brands — selected FMCG brands are already using our facility as their packaging solution.

Capacity: 5M → 8M → 16M units / year

Looking for a co-packing partner? Get in touch →
Les 4 associés fondateurs de Yolloh® avec la mascotte
The people

The team behind the brand.

Four co-founders. Complementary backgrounds. One shared obsession.

Simon Lévy

Simon Lévy

Co-Founder · CEO

Simon drives the overall vision and strategy of EDS. A seasoned entrepreneur with deep roots in FMCG, he built EDS around one conviction: great candy should be accessible to everyone.

Christophe Istiry

Christophe Istiry

Co-Founder · CFO

Christophe oversees the financial structure and operational performance of EDS. His rigorous approach to numbers has been the backbone of the company's sustained growth.

Fred Naymark

Co-Founder · Export Manager

Fred leads international expansion and distribution strategy. 20+ years in confectionery and impulse retail. He spots the gap before anyone else does.

Simon Abergel

Simon Abergel

Co-Founder · Development & Marketing

Simon shapes the Yolloh® brand identity and product development roadmap. His marketing instinct and creative edge keep the brand ahead of the curve in a crowded category.

What we stand for

Our values.

🌱

Inclusion before marketing

We didn't add free-from claims to an existing product. We built the product around the claims. That distinction matters to us — and to every consumer who reads a label carefully.

🤝

Honesty over hype

We share our sell-out data. We tell distributors when a market isn't right for us yet. We tell buyers when a format isn't suited to Yolloh®. Long-term relationships are built on candour.

🏢

Small company standards

When you work with EDS, you deal with the people who built the brand. Faster decisions, real conversations, a team that treats your shelf space like it matters. Because to us, it does.

📊

Proof over promise

Nielsen IQ Top 25. 3,000+ POS. 15 countries. 9 million sachets sold. We let the numbers speak — and we keep working to make them bigger.

Our commitment

We're not perfect.
But we're honest about it.

🍬

The 4-claim standard

Every reference we develop must pass the same four-claim standard — vegan, gluten-free, gelatin-free, sugar-free — before it reaches a shelf. No exceptions for a better margin. No trade-offs for a simpler recipe.

♻️

Packaging commitment

By 2026, Yolloh® is committed to achieving 100% plastic-free packaging. Because a product built around responsibility doesn't stop at ingredients. We're not there yet. But we're clear about where we're going.

Proudly Brussels

A Brussels startup
that got serious.

EDS is headquartered in the heart of Belgium — a country that has always known how to bring different people, cultures, and tastes together.

We think that's a fitting home for a brand that says yes to everyone.

Euro Distri Service (EDS)
Avenue Arnaud Fraiteur 15 · Drogenbos, Belgium
+32 2 318 60 10

Get in touch →