Press. Trade shows. Brand activations. When you build something genuinely different, you get to tell people about it differently too.
Six years of building brand awareness on television. Three spots. One consistent message: Yolloh® is unlike anything else at the checkout.
"The debut that made the checkout fun."
Yolloh® introduces itself to the world — playful, bold, and impossible to ignore. A brand new kind of bag at the impulse shelf.
"The brand that found its place — and kept it."
A lifestyle-led campaign that establishes Yolloh® as a brand with a real story to tell — and a shelf it has earned.
"Four claims. One brand. No one else on earth."
The campaign that puts the 4 free-from claims front and centre — and makes the case for why Yolloh® stands completely alone in its category.
LN24. Trends-Tendances. L'Echo. FEVIA. 20/CENT Retail. Belgium's leading business media have covered the Yolloh® story — and the Carrefour France contract that changed the scale.
See press coverage →ISM Cologne. SIAL Paris. Anuga Cologne. The world's three most important food & confectionery trade events. Yolloh® has been at every one — on the table, talking to the right people.
See our shows →Tomorrowland. Dreamville. 400,000 people. A sampling experience that puts Yolloh® in hands that would never have found it at a checkout. The kind of brand moment that creates loyalty.
See our activations →May 2025 was a landmark month for Yolloh®. L'Echo — Belgium's leading financial daily — covered the Carrefour France contract. 20/CENT Retail featured Fred Naymark on impulse buying strategy. The story got out.
Earlier in 2024, LN24's Success Story programme broadcast a full interview on the genesis of the brand. And FEVIA — the Belgian food industry federation — covered the international expansion in depth.
See all press coverage →Some of our most productive international partnerships started with a conversation at a trade show table. We travel to meet the people who can bring Yolloh® to new markets.
Tomorrowland is one of the world's most iconic music festivals — and one of the most powerful brand stages you can access. We were there. With our mascots, our sachets, and the full Yolloh® experience.
See the full activation →