Yolloh® is the world's only impulse candy brand that carries all 4 free-from claims on every single reference. Not one product. Not a special line. Every product. Always.
Most candy brands add a free-from claim as an afterthought. A small logo in the corner. A "suitable for" line buried in the small print.
We started from the opposite direction. We asked: what if you built a brand where the free-from standard was the brief? Where every recipe, every ingredient, every supplier decision was made against a single four-point test?
That's Yolloh®. The claim isn't a feature. It's the architecture.
And once you build it that way, you can't un-build it. Every reference that goes into the range has to pass all four. Always.
No animal-derived ingredients. Every colour, every flavour, every additive — verified.
Certified gluten-free across the full range. Safe for coeliacs and gluten-sensitive consumers.
The single biggest blocker for Muslim and Jewish consumers at the confectionery shelf. We removed it entirely.
For diabetics, keto shoppers, parents watching their children's sugar intake. Real taste. No sugar.
Jelly. Gummy. Hard. Soft. Sour. Sweet. Fruity. Every product in the Yolloh® range carries the same four claims. Packaged in header bags designed for checkout display — the highest impulse zone in the store.
Fan-favourite textures in a wide range of fruit flavours. The backbone of the Yolloh® range — consistently the highest reorder SKUs.
Intense sour formats that create a taste experience impossible to ignore at the checkout. Strong impulse trigger for younger shoppers.
Smoother textures for consumers who prefer a milder candy experience. Broad appeal across age groups and cultural preferences.
Full product catalogue available on request — with certified ingredient lists, shelf-life data, and planogram recommendations.
Request the full catalogue →Every Yolloh® recipe is developed in-house. Every manufacturing partner is held to BRC & IFS certification standards — the most demanding food safety benchmarks recognised by international retailers.
Our proprietary IFS-certified co-packing unit gives us full control over packaging quality, format testing, and delivery timelines — with no dependency on external subcontractors.
Our manufacturing partners are audited to the highest international food safety standards.
Conceived, packaged and shipped from Belgium — at the heart of Europe's distribution network.
Every Yolloh® product is built around the header bag format — the standard unit for checkout strip display in European retail. No custom fixture. No planogram negotiation. No special investment.
The frosty-blue brand colour and bold mascot characters create immediate visual disruption in the confectionery aisle — differentiating Yolloh® from every competitor on the shelf at a glance.
Four claim icons on every pack. Front-facing. Clear. The shopper reads the label in two seconds and makes the decision.
The four claims don't limit the audience — they expand it. Yolloh® is the only candy in the impulse aisle that an entire family can buy without anyone reading the label twice.
~10% of European consumers actively avoiding animal products. Previously excluded from virtually the entire impulse candy category.
Gelatin is the single biggest barrier for Muslim and Jewish consumers at the candy shelf. We removed it — for every product, always.
Coeliac and gluten-intolerant consumers — a fast-growing segment that checks labels carefully and comes back when they trust a brand.
Diabetics, keto followers, parents managing their children's sugar intake. Real pleasure, without the compromise.
From Belgian supermarkets to 1,300 Carrefour France stores. From airport retail to international distributors. Yolloh® is at the checkout of 3,000+ points of sale across 15+ countries.
Listed in major Belgian retail chains. Top 25 Nielsen IQ confectionery ranking (Belux). The market where Yolloh® built its proof of concept.
A landmark 2025 listing. 1,300 Carrefour France stores carrying Yolloh® — the largest single distribution agreement in the brand's history.
From Western Europe to the GCC, India, and beyond. Yolloh® reaches consumers across 15 countries through an active distribution network.
In 2024, Yolloh® was present at Tomorrowland — one of the world's most iconic music festivals. 400,000 people. A stage for the brand that money can't buy.
Sampling at the festival. Social content. A Dreamville integration. The kind of brand moment that turns curious shoppers into loyal ones.
See the activation →Every distributor who has listed Yolloh® has renewed their order. We'd like to tell you about your market — and what the data says about the opportunity.
Explore distribution →Header bag format. No planogram. No special fixtures. Yolloh® goes in fast, creates incremental revenue from a shopper segment currently generating zero.
Explore retail listing →