For Retail Buyers

Your checkout sells
to everyone.
Does your confectionery?

1 in 3 European consumers follows a specific dietary preference. At the checkout, they scan the candy display — and most of them put it back. Yolloh® is the facing they pick up instead.

Request a commercial presentation
The category argument

Not another candy.
A different candy customer.

Yolloh® doesn't compete with the brands already in your confectionery range. It reaches the shopper they're missing.

🌱

The vegan who skips the gelatin bears

🌾

The coeliac who checks every label

👨‍👩‍👧

The parent buying for a child with allergies

🍬

The diabetic who still wants a treat

These shoppers are at your checkout right now. Yolloh® gives them a reason to buy.

🛒 In-Store Visual Replace with: sampling / checkout display photo
8/10
purchases

confectionery purchases are made on the spot — unplanned, on impulse.

Yolloh® is designed to win that moment. The right format, the right price, the right visual — exactly where the decision is made.

Where Yolloh® lives in-store

4 strategic placements.
Each one proven.

For a high-performing first placement in-store.

Yolloh en rayon confiserie
01 — Rayon classique
Classic shelf

Integrated in the confectionery aisle — captures the habitual buyer alongside a new free-from audience.

Yolloh en bout de rayon vertical
02 — Bout de rayon
End-of-aisle vertical

Column format, maximum facing. Full height visibility without blocking the aisle.

Yolloh en tête de gondole
03 — Tête de gondole
Gondola end

Maximum visibility. The single best placement to trigger an impulse purchase.

Yolloh sur présentoir métallique caisses
04 — Proximité caisses
Checkout wire rack

In the queue, at the moment of final decision — where Yolloh® performs best.

The Secret Weapon

The Ready-to-Sell Solution.

The mono-product clip strip — a second placement on any existing shelf. Biscuits, chocolate, toys, parapharmacy. Installed in 10 seconds, no tools, no fixings. Delivered ready-to-hang, pre-filled.

Cravate monoproduit Yolloh
Cravate cross-merchandising Yolloh

Visible even when 100% surrounded by competitors — the ready-to-sell solution for cross-merchandising. Zero friction for your team, zero fixture investment.

Brand activation

We don't just deliver product. We drive sell-out.

When Yolloh® is on your shelf, we work to sell it.

📺
TV & Media

RTL Belgium campaigns. Brand awareness that works before shoppers enter your store.

📱
Social & Digital

Active brand presence across social channels. Mascot content that travels organically.

🎪
In-Store Activation

POS materials, sampling with the Yolloh® mascot, seasonal displays — on request.

🎵
Tomorrowland 2025

Yolloh® featured in the Carrefour Belgium Dreamville pop-up at the world's biggest festival — 400,000 visitors.

📸 Sampling Photos Replace with: mascot in-store sampling photos
Already trusted by

Europe's leading
retail formats.

🛒 Food Retail

  • Carrefour Belgium & France
  • Delhaize
  • Cora
  • Leclerc France
  • Intermarché
  • Match · Smatch

✈️ Travel Retail

  • Relay Belgium & Germany
  • Natoo Frankfurt Airport
  • Brussels South Airport
  • Hamburg Airport

⛽ Petrol

  • Q8
  • Esso
  • Shop & Go Delhaize

🏪 Other

  • Di Belgium
  • OVS Italy
  • Orchestra Belgium
  • Electro Dépôt

"We'll tell you if it's not the right fit. Yolloh® works best in high-traffic checkout environments. If that's your context, the data is on our side. If it isn't — we'd rather tell you upfront than waste your shelf space."

Fred Naymark
Co-Founder & Export Director
Expertise, not just product

We understand
your category.

Fred Naymark has been featured by 20/CENT Retail — Belgium's leading retail trade platform — discussing checkout optimisation, impulse mechanics, and co-creation with retailers.

Read the interview →
Request a presentation

Let's look at what Yolloh® could do in your format.

We'll come back with a tailored proposal — range recommendation, sell-out data, and a commercial offer.

We respond within 48 hours. We come prepared.