🇧🇪 Made in Belgium · Est. 2019

The healthy candy that
says yes. Vegan. Gluten-free. Gelatin-free. Sugar-free.

To vegans. To coeliacs. To the sugar-free. To everyone.

Yolloh® is the world's only impulse confectionery brand
combining all 4 claims in every single reference.

Yolloh® — candy range with mascots and claims
One brand. One promise.

One brand. Four promises.
Thirty reasons to buy.

No other candy brand in the world carries all four free-from claims.
Not one. That's not a slogan. It's a structural competitive advantage.

12M+
Sachets sold
since launch
3K+
Points of sale
Western Europe
15+
Countries
reached
Top 25
Nielsen IQ
Confectionery Belux
The Brand

Yolloh® wasn't
made to blend in.

Bright packaging. Mischievous mascots. A checkout presence that stops people in their tracks.

We designed Yolloh® for the impulse moment — the one where a customer grabs something they didn't plan to buy, and doesn't regret it.

Because when a product is free from the things that exclude people, everyone can say yes.

Discover the Yolloh® range →
🎨 Yolloh® Brand Visual Replace with: mascots + packaging lifestyle shot
Who are you?

Find your path.

We've built dedicated content for both sides of our business.

They trusted us first

Trusted by Europe's
leading retailers.

We're proud of who carries Yolloh®.
We're even prouder of how it performs on their shelves.

Carrefour Delhaize Autogrill Relay Louis Delhaize Cora Match Di Q8 OVS Italy Intermarché Leclerc

Food Retail · Travel Retail · Petrol Stations · Proximity Stores · Non-Food Retail

🎶 Tomorrowland 2025 Film Replace with embedded YouTube video
Beyond the checkout

Yolloh® at
Tomorrowland.

In 2025, Yolloh® was featured in the Carrefour Belgium pop-up store at Dreamville — the iconic campground at the heart of Tomorrowland.

400,000 visitors. 180 countries. Every one of them walking past a Yolloh® display. Free-from candy, centre stage.

See the full story →

"We were selling other brands. We knew exactly what was missing in the market: candy that's vegan, gluten-free, gelatin-free, and sugar-free — all in one. So we built it."

Fred Naymark
Co-Founder & Export Director — EDS Euro Distri Service
Press & Media

Yolloh® in the media.

LN24 · Trends-Tendances · L'Echo · FEVIA · 20/CENT Retail

TV 2024
LN24 — Success Story

Interview with Pierre Hermant

The origin of Yolloh®, the 4-claim ambition, and the strategy of a Belgian candy brand thinking big.

Watch the interview →
Press May 2025
L'Echo

Yolloh® challenges Haribo, lands Carrefour France

Belgium's leading financial daily covers the Carrefour France contract and international expansion.

Read the article →
TV 2025
Trends-Tendances — C dans la Boîte

Interview with Frédéric Brebant

Six years of building Yolloh® — from Belgian shelves to 15 countries across Western Europe.

Watch the interview →
See all press coverage →

Ready to bring Yolloh®
to your market?

Whether you're a distributor exploring new categories or a buyer looking for something that performs at the checkout — let's talk.