New markets, new listings, new milestones. We don't announce things until they're real — which means when we do, it counts.
The biggest single distribution agreement in Yolloh®'s history. 1,300 Carrefour France stores across metropolitan France — taking a brand that started at Belgian checkouts into one of Europe's largest retail networks.
The deal was covered by L'Echo — Belgium's leading financial daily — alongside the brand's ambition to grow 5× in the next three years and expand into India and Dubai.
This is what a 6-year conviction looks like when it starts to pay off.
Read the L'Echo article →The Belgian food industry federation covers Yolloh®'s growth — 15 countries, 25 references, and the commitment to 100% plastic-free packaging by 2026.
Read the article →One of the first major TV appearances for the brand — the origin story, the 4-claim vision, and the strategy of a Belgian candy brand thinking European from day one.
Watch on YouTube →Sampling, mascots, Dreamville integration. Yolloh® was at one of the world's most iconic music festivals — reaching an audience that no checkout can replicate.
See the activation →An independent market data confirmation of what the sell-out numbers had been showing for months. Yolloh® is officially a top-25 confectionery brand in Belgium and Luxembourg.
See the data →From the Belgian market to 15 countries. From the first deliveries to the Carrefour France contract. The full story of what it takes to build a candy brand from scratch.
Watch on YouTube →Belgium's leading retail trade platform covers Yolloh®'s approach to impulse buying, checkout optimisation, and co-creation with retail partners.
Read the article →Four partners, one conviction: the free-from shopper is invisible at every checkout in Europe. We're going to do something about it.
Listings in Belgian retail. First reorders. The product works at the checkout. Distributors start calling from neighbouring markets.
Yolloh® reaches 15+ countries. 9 million sachets sold. Nielsen IQ confirms Top 25 confectionery ranking in Belux. ISM, SIAL, Anuga — the international stage gets bigger.
Brand activation at Tomorrowland — 400,000 festival-goers. First major TV coverage on LN24. Recognition from FEVIA, the Belgian food industry federation.
The biggest listing in Yolloh®'s history. L'Echo covers the deal. India and Dubai expansion begins. Objective: 5× revenue in 3 years.
LN24. Trends-Tendances. L'Echo. FEVIA. 20/CENT Retail. The full press archive is on the Press & Media page — with links to every article and both video interviews.
See press coverage →