Press & Media

Yolloh® in the media.

When you build something genuinely different, people want to talk about it. Here's what Belgium's leading business media have said.

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Video interviews.

▶️ LN24 — Success Story Embed: youtu.be/0ox9bAP5BdE
LN24 — Success Story

Interview with Pierre Hermant

2024 · French

One of the first major TV interviews for Yolloh® — the genesis of the brand, the 4-claim ambition, and the strategy of a Belgian candy brand thinking European.

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▶️ Trends-Tendances — C dans la Boîte Embed: youtube.com/watch?v=S9mmHwtplVk
Trends-Tendances — C dans la Boîte

Interview with Frédéric Brebant

2025 · French

Six years of building Yolloh® — from the Belgian market to 15 countries, from the first deliveries to the Carrefour France contract.

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Read

Press coverage.

Press 17 May 2025
L'Echo — by Luc Van Driessche

"Yolloh®, le bonbon belge qui défie Haribo, décroche un gros contrat chez Carrefour France"

Belgium's leading financial daily covers the Carrefour France contract (1,300 stores), expansion to India and Dubai, and the objective of growing 5× in 3 years.

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Industry 2024
FEVIA — Belgian Food Industry Federation

"Les bonbons belges Yolloh® parcourent le monde"

The official Belgian food industry federation covers Yolloh®'s international expansion — 15 countries, 25 references, and the commitment to 100% plastic-free packaging by 2026.

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Trade 19 May 2025
20/CENT Retail — by Vincent Panneels

"Le secret, c'est l'écoute du terrain"

Belgium's leading retail trade platform features Fred Naymark on impulse buying mechanics, checkout optimisation, and co-creation with retailers.

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Press enquiries

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the Yolloh® story?

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