Trade Shows

We travel to meet
our markets.

Some of our best distribution partnerships started with a 20-minute conversation at a trade show table. We go where the industry goes — so we can talk to the people who matter.

Our philosophy

You can't build
a global brand by email.

Trade shows are where the confectionery industry makes its decisions. Where distributors discover new brands. Where retail buyers find new formats. Where partnerships are built on a handshake before any contract is signed.

EDS has been present at the world's three most important trade events — consistently. Not just to show up. To meet, sample, talk, and close.

Our shows

Three shows.
Three opportunities.

🇩🇪 ISM Cologne Replace with: ISM booth photo or product display
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ISM Cologne
World's Largest Confectionery Trade Show · January · Annual

ISM is the global reference point for the confectionery and snack industry. Every January in Cologne, the world's most important buyers, distributors, and trend-setters gather to see what's coming — and what's already working.

For Yolloh®, ISM is where we set the agenda for the year. New markets, new conversations, new listings. The kind of meeting you can only have in person — and only at ISM.

40,000+ trade visitors. 1,600+ exhibitors. 150+ countries represented.

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SIAL Paris
World's Largest Food Innovation Exhibition · October · Biennial

SIAL Paris is where food innovation goes to be discovered. Every two years, 300,000 products and 7,000 exhibitors from 127 countries converge in Paris. It's one of the best stages in the world to introduce a brand to global buyers who are actively looking for what's next.

For a brand like Yolloh® — genuinely differentiated, with a category-first claim — SIAL is an ideal environment. The audience is open to innovation. The conversations start from curiosity, not scepticism.

300,000 products. 7,000 exhibitors. 127 countries.

🇫🇷 SIAL Paris Replace with: SIAL booth photo or team photo
🇩🇪 Anuga Cologne Replace with: Anuga booth or meeting photo
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Anuga Cologne
World's Leading Food & Beverage Trade Fair · October · Biennial

Anuga is the world's most important food and beverage trade fair — and one of the most productive sourcing events for global retail buyers and distribution companies. Some of our most productive international meetings happened here.

Where ISM focuses on confectionery specifically, Anuga attracts a broader food industry audience — including buyers from channels where Yolloh® is still building its footprint: travel retail, petrol forecourt, foodservice.

165,000 trade visitors. 7,500 exhibitors. 100 product segments.

At our stand

What a meeting
with EDS looks like.

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Product sampling

You taste the full Yolloh® range. All 25 references, all 4 claims. Not on paper — in your hands, in your mouth.

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Market data

Nielsen IQ rankings. Sell-out reports. Retail case studies from comparable markets. We show you what works and why.

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Full range overview

The complete 25-reference catalogue, with MOQ information, lead times, and compliance documentation for your market.

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A real conversation

You're talking to a co-founder. Not an account manager. Someone who built the brand and knows the product and the category inside out.

Book a meeting

Schedule a meeting
at our next show.

Tell us which show you're attending and what you're looking for. We'll confirm a slot and make sure the right person is there to meet you.

We confirm all meeting requests within 48 hours.